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The Author is Paul Nyamueya, a Real Estate Consultant, Blogger, Vlogger & Social Media Strategist at Ujenziplan, www.ujenziplan.com. A Property Firm that deals in Real Estate. He can be reached at pnyamueya@ujenziplan.com

Every day, real estate agents use Facebook to connect with prospective home buyers and to foster business relationships with peers. Maintaining these relationships however requires a bit of handwork, strategy planning plus execution.

Here’s how to use Facebook to build relationships, find new followers, and market your agency more effectively.

Set Up a Facebook Page

Once you’ve set up your page, follow these tips to keep it fresh.

1.Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. You can change images quite often so use this space to your advantage. Follow Facebook’s policies when doing so, this will help you lots to maximize on it.

2 Create Helpful Tabs. Add a tab to your Facebook page that highlights featured listings, such as recently sold, just listed, hot property of the month, selling  at discounted price etc

3 Remember the 80/20 Rule. 80 percent of your content should be customer-focused and 20 percent should center on you and your business. Using this formula will encourage more engagement and interaction.

The Author is Paul Nyamueya, a Real Estate Consultant, Blogger, Vlogger & Social Media Strategist at Ujenziplan, www.ujenziplan.com. A Property Firm that deals in Real Estate. He can be reached at pnyamueya@ujenziplan.com

“I prefer advertising in the newspapers and doing flyers, this is the method I have used and it has worked well for me” that was my old friend Mack Njiru who has been in real estate since the beginning  of time. Are you among those people who feel that’ way?

Back in the day, marketing homes for sale/rent involved buying ad space in newspapers, displaying signs on site or using word of mouth. Through the years I have found myself listening, observing and begin engaged on  to online teaching about online marketing. 

Now there are countless avenues to gain exposure to buyers and sellers. Through social networks (which connect groups sharing common backgrounds and interests) you can reach a larger sphere of influence and extend your reach. You’ll save time and trips by utilizing existing technology and groups.

Here are a few of the basics that work in Real Estate Marketing:

1 Broadcast your home through you tube- Professional   realtors post videos of actual property walk throughs on YouTube, giving buyers a direct, first-hand look at new, house, upcoming or ongoing  construction developments that aren’t yet open to the public.

The Author is Paul Nyamueya, a Real Estate Consultant, Blogger, Vlogger & Social Media Strategist at Ujenziplan, www.ujenziplan.com. A Property Firm that deals in Real Estate. He can be reached at pnyamueya@ujenziplan.com

There are so many times when I hear companies say that social media does not work.  This is the Agony of one of my clients who came to our office in Westland’s to find out why it’s not working for her firm.

“Paul it’s a waste of time , plus we do not get any conversions from the time spent scheduling on social media.” Say Joan Irungu, she said as she looked stressed, when we were having the conversation. “I believe social media marketing works and it can lead to sales” I assured her.

 However, this is only true if you understand how social media works and that behind every account, there is a person with their own:

  • Goals
  • Targets
  • Needs

 If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

“The biggest mistake that brands and businesses make on social media is to think of it as a set it and forget it system. They sit down when they first join and publish a lot of their own content”. I advised Joan

They are forgetting one of the major truths of marketing. Nobody cares about you. People care about themselves and their needs. If you show that you care about them and their needs, they will pay a little more attention to you. Once you get their attention, you can engage in conversation and then you can go in for the sales pitch.

The Author is Paul Nyamueya, a Real Estate Consultant, Blogger, Vlogger & Social Media Strategist at Ujenziplan, www.ujenziplan.com. A Property Firm that deals in Real Estate. He can be reached at pnyamueya@ujenziplan.com

I discovered the value of making simple repairs to home/property that blew my mind away. I was feeling like a pro when this young lawyer, intelligent, single with  well-dressed, pressed  suite  came to visit us at our offices in Westlands, Nairobi , Kenya .The way  we related plus talked about  work, social life and cases he was handling while begin careful not to mention names cause of confidentiality clause enthralled me.

“I was privileged to get a property through our family connections” Lawyer Mark Otieno Said “there is only one challenge” he paused, which create some kind of tension in the room “the house is completely ,run down, from the house paint, the drawers, cupboards are worn out, the floor has got different colors ,I mean it’s a total wreck!”

“Mark, all is not lost” I said calmly “I will be honest with you, it’s going to cost  a little bit but trust me  from a professional view it’s going to be worth it.”  I added “with the wright approach we will not only cannot only restore but also uplift the house, which will increase its chances of renting it out or selling it”

Below Are The Tips that I Was Able To Share With Mark

1 Worn-out paint or stained walls

“If there are any stained, chipped or dirty walls, repaint them” I started off “Your home needs to look up to date. Opt for lighter and neutral colors” I continued “they are the most appealing ones and will go well with future homeowner’s furniture.”

Point to note: Some homeowners tend to concentrate more on how the house looks on the inside and forget that the outside appearance matters never fall for these clients always look from the outside then inside.

Do you ever find yourself writing your blog or a social media post and wondering, “Am I doing this whole ‘content’ thing right?”

You’re making the effort to create valuable content, yet maybe you’re not seeing the results you desire. It’s a common issue, even for some professionals in the industry.

Doing it right requires the following:

  • Planning
  • Strategic vision
  • Time
  • Effort
  • Extra information on downloads

Top 5 Common Marketing Mistake to avoid in Social media in 2019

 1: Not Doing Enough!

Regulars posting gives your clients not only something to read about but also you are on top of their mind as the go to expert on the topic or industry you are.

A client will notice that you have not posted anything for some time and will assume you closed shop or you don’t take your business seriously, that is the message you are sending to your potential clients.

 Always bring consistency to your posts by establishing a set publishing schedule and sticking to it. Set a schedule that will not overwhelm you. Set a reasonable schedule that won’t eat up all of your time.