Find your house !

The Author is Paul Nyamueya, a Real Estate Consultant, Blogger, Vlogger & Social Media Strategist at Ujenziplan, www.ujenziplan.com. A Property Firm that deals in Real Estate. He can be reached at pnyamueya@ujenziplan.com

Every day, real estate agents use Facebook to connect with prospective home buyers and to foster business relationships with peers. Maintaining these relationships however requires a bit of handwork, strategy planning plus execution.

Here’s how to use Facebook to build relationships, find new followers, and market your agency more effectively.

Set Up a Facebook Page

Once you’ve set up your page, follow these tips to keep it fresh.

1.Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. You can change images quite often so use this space to your advantage. Follow Facebook’s policies when doing so, this will help you lots to maximize on it.

2 Create Helpful Tabs. Add a tab to your Facebook page that highlights featured listings, such as recently sold, just listed, hot property of the month, selling  at discounted price etc

3 Remember the 80/20 Rule. 80 percent of your content should be customer-focused and 20 percent should center on you and your business. Using this formula will encourage more engagement and interaction.

4.Respond to Comments. Reply to comments posted on your page, good or bad and do so promptly. This signals current and potential clients that you are paying attention. The more you delay to respond to this matters the more you lose the clients interest.

5 Use Photos and Video. Whenever possible, use images or videos in your posts. According to Paul Nyamueya, a Social Media Strategist from Ujenziplan a real estate firm based in Westlands, Nairobi, Kenya, posts with photos tend to get 120 percent more engagement than those without them. Posts with videos receive 180 percent more engagement.An example, is when realtor does an introduction of themselves on their face book page

6.Focus on Local Interests. People want to know what is happening within their local community, a fact that is especially true for those moving to a new area with which they may be unfamiliar.

Post about local charity events, school-related activities or highlight a popular local business. In general, post about anything you feel the community would find interesting..

7.Share Interesting and Informative Facts. These can stimulate likes and comments. This can an old building or sculptor erected in the area, museum that is showcasing some history, where a monument once was, closing of the local library that has been around for years e.t.c

8 Offer Helpful Advice. Tips about how someone could stage her home for sale or decorate her new home are good ways to gain likes and comments.

9 Use Humor. It never hurts to sprinkle in a little humor when appropriate.

10 Post Images of You, Your Team and Happy Clients. Posting photos of you and your team participating in community functions or at office parties helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just faceless corporations.

Also posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company

11 Post Photos of Fancy, Unique, and Eye-catching Homes. These can also arouse interest and foster likes and comments.

13. Rely on Facebook Page Data. Facebook Insights an analytics component tied to Facebook pages, provides valuable data about followers — such as their age, gender, and location — that can help you better understand your target market’s demographics.

 Tips to Grow Your Follower Base

  1. Gather Leads. Have visitors sign in when you host an open house and then send them a request to like your business page shortly after their visit. Doing this can help you gain new followers because they are more likely to remember you now rather than a week down the road.
  2. Run a Contest or Sweepstakes.- this can help the community participate more in your business, you can offer sofa sets for grabs, microwave, Internet for some time.