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 Video marketing is becoming increasingly popular in the real estate market as it offers a unique experience to audiences that leads to high engagement.

So you’ve got your website up and running, you’re regularly posting on social media and you’ve even got a blog consisting of real estate-related articles — what’s missing?

 Let’s take a look at how YouTube can help your business and the equipment you need to get started.

 Why Use YouTube

  1 Engage Large Audience

 YouTube has over 1 billion users per month, according to , which means that your brand has the capability to reach a wide audience.

With the knowledge of the current trends in real estate marketing, you can devise a strategy that will garner more leads and convert them to sales.

We had a talk with Mercy Kinyua, a Real Estate consultant and online trainer who works at Sweet Homes a Real estate company based in Karen, Nairobi, Kenya.

Here are a few tips that might be helpful for you in terms of maximizing platforms, applications and other new technologies as advised by Mercy Kinyua.

  1. Beef up your online presence and go mobile.

Everybody’s online now, we can already say that at this point.

“Homebuyers go to Google, Facebook, and Youtube, among other platforms, to hunt for houses and inspect communities around the properties. Moreover, most use their smartphones in doing so.”says Mercy Kinyua.

With this in mind, make sure that your lead campaigns, articles, advertisements, virtual tours, videos and pictures would look good on a mobile phone screen. This means more blogs, articles, inserting “Call Now!” Buttons and short and catchy headlines, to name a few.

A property manager must be a talented juggler of many tasks, keeping both owners and tenants satisfied. In addition to keeping a property maintained and attractive, a property manager is responsible for preserving the value of the real estate.

1 People Skills

One of the most important qualities a property manager should possess is the ability to work well with people. Negotiation skills are a must in working out issues with angry tenants or persuading an owner to make improvements to increase or maintain a property's value. A friendly, positive attitude,customer service skills are necessary to build relationships with existing clients and tenants, as well as potential new ones.

NB -The ability to communicate clearly and concisely, both verbally and in written form, is a requirement for a successful property manager

Social media is intertwined with business today in such a way that has revolutionized the real estate industry. Proper utilization of this modern tool leads to new successes and scalebility like we have never seen before.

My greatest advice for social media is to Plan, then do the following:

  • Set goal
  • Make a content calendar
  • Do your research and never settle
  • With goal-oriented plans, you’re on the road to victory.

Real estate is built on networking and social media is the mass connector. It seems only natural that you should be getting good results from social media.

        1 Goal-oriented machine

Everyone says that social media is good to have for your business, but do you have a specific reason for having it? 

Property Manager- estate manager is a person or firm charged with operating a real estate property for a fee, when the owner is unable to personally attend to such details, or is not interested in doing so.

If you like Real estate you might want to look into how to become a Property manager. Increasingly people are choosing to rent over buy, which is leading to an increased need for residential property managers. We talked to Mr Renson Kimani , Real Estate, consultant at  Homes Pride, who also is a Property manager and gave us more insight on the topic

 “Property management is a lot of hard work” Says  Mr Renson Kimani “but many people find the consistent paycheck a better fit for their lifestyle over an agent’s unpredictable commission.”

 Here’s how to get started as a residential property manager.