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At some point in your real estate career, you’re going to need the ability to write inspiring real estate listing descriptions to sell /rent properties fast. Being a real estate agent requires you to have good writing tips and one of the first impressions potential buyers will have of you is the real estate listing descriptions you write for your properties.

“Sometimes properties can practically sell themselves as long as they are priced right, promoted correctly and the property listing description plainly conveys why it is the bargain of a lifetime” Says Eric Mwanzia, CEO OF Casa premier, a Real estate firm based in Westlands.  “In order to do this, you need to use inspiring ad copy to motivate a buyer to action.”

Basic structure for writing real estate listing descriptions

The first thing about writing compelling real estate ads is not to look like everyone else. Property listings tend to be similar. Don’t blend in with the crowd, as you won’t be noticed.

Let’s begin with the basic structure for all ads:

LinkedIn is the world’s popular social website of professionals and business persons. It contains more than 562 million users from more than 200 countries. It is the largest social platform which provides B2B marketing. B2B is the business to business marketing that helps businesses to communicate directly with each other. If you want to promote your business then you can create a business page on LinkedIn and sell your services and products

1 Starts with Personal LinkedIn Profile

You are thinking that why we start with our own profile. But it’s true because people don’t do business with the company they do with the people that can be an owner or an employee. When people search for an employee or a business person that searches for his/her name and you also want that you will be searched by someone who can go through your profile and can hire you. Sometimes we search for a company to apply and LinkedIn shows information about the people who work for the same company where you are going to apply.

2 Investing in Banner Images

Invest some money to create impressive and high-quality banner images to promote the company and their services. We can use that space to promote upcoming products, announcements and advertisements campaign

s etc.

Some of the best real estate agents in the business today know how important it can be to go outside your comfort zone in order to keep and retain profitable clients. Getting stuck in the same old way of doing things, with the same strategies that only bring you moderate success isn’t the best way to earn more. Instead, challenge yourself to get comfortable with being awkward and taking chances.

  1. Embrace social media

It’s not an option to avoid social media in today’s real estate landscape. The best real estate agents find a way to learn social media and embrace it, even if it means they spend some time at the beginning unsure of what they’re doing.

“What I did to go outside of my comfort zone when I started in real estate was to set up Facebook, Twitter, Linkedin (www.ujenziplan.com)   plus Instagram account,” advice  Paul Nyamueya  who is a consultant at Ujenziplan, a real estate firm based in Westlands Kenya. His next step is to start a weekly video series that she uses to engage his clients and prospective clients across all social media platforms.

Are you a real estate agent looking for marketing ideas?

 Most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients.

“My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your approach needs to be subtle and less self-serving. “Says Gerald Koskei, Chief Executive of Cribnet ( https://cribnet.com )an online portal that deals in Real estate, who shared his expertise on marketing Real estate.

 “Your marketing strategy should focus on humanizing your business and automating things when you can.”Advises  Gerald.

Two things became very apparent when you are doing your marketing

 1 75 percent of a real estate agent’s business comes referrals and word of mouth.

2  But agents are still spending way too much money on new lead sources, rather than investing   in their existing clients.

Every business owner attempting to use social platform marketing knows how difficult it can be to find great content for their posts. . Since the right approach to posting can have a huge impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have proven to be very effective.

Remember to be successful with your social marketing only 20 percent of your posts should be direct advertising or product related posts. Hence 80 percent of your content should be a variety of posts that your followers find entertaining, thought-provoking and informative.

  1. Ask a client if you can do a brief testimonial video. Short videos are growing in popularity and having a client say a few specific positives about your business or product is the perfect way to get your business some attention.
  2. Share a link to one of your other social platforms to encourage your followers to join you on that site as well.
  3. Be comfortable sharing a post about topics that everybody can relate to. Posts about coffee, sunny days and fabulous Friday’s are always a hit.
  4. Suggest a helpful tool that you have found very useful. It could be a tool that individuals in your industry use, or a product that you have found helpful around the home or office.

        5 Try to fill a blank question with a related picture